Assessing Material ESG Topics

This process ensures that we focus on the key material issues for our business and our various stakeholders, supporting our strategic response to shifts taking place in the world around us, while operating in alignment with our company values.

The assessment began by compiling a list of ESG topics that were identified from a range of key stakeholders, including investors, clients, industry peers, ESG frameworks and rating organizations. Topics included each of the GRI Standards Topics, the 17 UN Sustainable Development Goals (SDGs), the SASB Advertising & Marketing Sustainability Accounting Standard Topics, and other ESG topics important to investors and other key stakeholders. For material ESG topics identified that did not map directly to a GRI Standards Topic, an additional “Non-GRI Material Topic” was added to the materiality analysis. This initial step produced a list of over 40 topics of interest to different groups of stakeholders.

To evaluate which of these issues were material and where our company has an impact, we conducted a deeper analysis starting with an assessment of our industry peers and clients with high ESG ratings, and institutional investors. We reviewed these identified stakeholders’ strategic selection of material ESG topics for inclusion in their ESG disclosures, rating methodologies, investment decision-making, goal-setting and strategy.

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Discovering the greatest impact

From this process, an overall materiality score was calculated for each ESG topic. Using this quantitative model, IPG identified the following ESG issues as most material to our business. Scroll over each data plot to see the material topic it represents:

Breaking down our material topics:

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