In 2022, IPG Mediabrands issued its Media Responsibility Index (MRI) 4.0, a quantitative report raising industry awareness and standards around harm reduction for brands and consumers in digital advertising.

The latest MRI assessed platforms for accountability in four areas: safety, inclusivity, sustainability and data ethics. These priorities align with ESG frameworks and enable businesses to easily extend how they measure their ESG impacts to include media.

The MRI has been endorsed by the Global Alliance for Responsible Media (GARM), the leading industry body on media responsibility governance.

The Equity Upfront™ continues to accelerate support for diversely owned media businesses in order to redress gaps in the marketing industry by facilitating deep collaborations between these media partners and IPG Mediabrands clients. The week-long event, first held in 2021, established a new industry precedent for investment in diverse-owned media.

The second Equity Upfront took place in April 2022 with a focus on accelerating support for Black-owned media businesses as well as media partners with Asian, Hispanic and LGBTQIA+ ownership. The 2022 event coincided with the release of MAGNA’s latest research on Black consumers and the launch of MAGNA’s Equity Portal, an online resource exclusively available to Mediabrands’ clients and affiliates that serves as a reference guide for those seeking to invest in trusted, diverse-owned media partners.

Current Global is educating clients on making communications fully accessible to people of all abilities. As part of the Accessible by Design initiative, the Public Relations and Communications Association (PRCA) published the industry’s first Accessible Communications Guidelines, pointing to tools and standards to make content inclusive for all.

IPG is a member of the governing group of the Partnership for Responsible Addressable Media, which works to protect critical functions of media and advertising while safeguarding consumers’ privacy.

IPG also plays a leading role as a founding member and Vice-Chair of the Unstereotype Alliance, an organization convened by UN Women, the United Nations’ entity for gender equality. The Unstereotype Alliance seeks to eliminate harmful stereotypes in all media and advertising content. As a member, IPG and our companies strive to eliminate such stereotypes from marketing campaigns.

IPG proactively works with clients to advance environmental sustainability. IPG is the first advertising holding company to publish its decision not to support or engage in marketing or communications aimed at influencing public policy that seeks to extend the life of fossil fuels.

For our existing clients whose businesses are carbon-intensive, we aim to positively impact their business transformation journeys, and we are committed to aligning all future IPG work on their behalf with IPG’s sustainability values. At the same time, and fully consistent with our culture, no employee anywhere within IPG is ever required to work on an account that runs counter to their personal values.